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Behind the Brand — autumn RSS

Why do we love fall so?

As the leaves begin to change it has me pondering (yep, I ponder), why do we love fall so? The first leaf to hit the ground and there is a FLOOD of perfectly orchestrated plaid/boots/leggings/scarf/steaming pumpkin latte selfies circulating all social media platforms! Don’t get me wrong, I’m as excited about fall as the next girl (can I still call myself a girl??? or am I now a ma’am??....ugh, shudder), but it has me wondering WHY? Here’s what I’m thinking: we absolutely love summer, it’s alive and exciting and busy and FUN....but when September hits I think some of us may feel a sense of relief, an audible sigh, as in I CAN just sit in and binge series after...

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