Behind the Brand — entrepreneur RSS

In high school I thought it would be cool to own your own business...and to have an undercut. Turns out, 20 years later, here I am, sometimes catching myself in the mirror, shaking my head in disbelief that I now have both! Today a thought occurred to me, is it a coincidence that these two seemingly unrelated things coincided? At the same time I was undergoing a major hair makeover, in essence I was also taking the clippers to my life. Two bold moves in my opinion. I would have seen these things for someone else, wishing I had the guts. I've never been much of a risk taker. In fact, it's something I've viewed negatively about myself. That I am...

Isn’t it amazing when you get to watch someone’s success grow over the years? We are often tempted to say, only half jokingly, “don’t forget me when you are a total big shot!” We also like to say “I saw your talent from the very beginning.” That’s how I feel about local photographer, Sarah Rouleau. She was our very first daycare provider, so she’s used to people needing to trust her with our hearts! She touches on this point below, but I want to stress it here that I really believe there may not be better training grounds for a wedding photographer….talk about capturing beauty amidst chaos! I will always treasure the moments she captured during those early years. It...

You know I love to tell the “behind the brand” story for growing businesses. I feel that it fosters the relationship an owner can develop with their customers, and does magical things for brand loyalty! People love seeing behind the scenes, humans are nosy #realitytv.....a CURIOUS bunch, and I know that as a consumer I love choosing to support other hard-working mompreneurs over big box stores, especially when they take the time to share a bit about their process and what life looks like for them. When I saw that Fresh Voice Media now offers a “Picture Your Brand” photography package, I was all over it! Not only have I been wanting to show my own amazing customers about my...

I’ve found myself struggling yet again with something that drives me nuts. SELF-DOUBT. While this piece focuses on the self-doubt I deal with as an entrepreneur, it unfortunately creeps in to so many areas of our lives (don’t even get me started on motherhood!) Whether you are a friend, family member or customer of mine, I’m hoping you read this, as I’m revealing something about what goes on behind the scenes with Arrow It Forward that I think is important to share. When something is bothering me do I clam up? No, thank goodness….I talk. Talking things out helps to normalize icky feelings because we realize others are going through the EXACT SAME THING. These other people can be surprising...

And even if we DO unravel, I guarantee there is a maker out there that can gather up that yarn and knit it into a beanie or infinity scarf! Being an entrepreneur isn’t for everyone and many days leave you wondering why you are doing it in the first place...but it seems that once the entrepreneur bug bites, there’s no going back, I think it’s the control freak in our Type A personalities. After featuring many kickass women who decided THEY need to be CEO, whether with a part-time side hustle or a full-time rewarding career, I’ve uncovered some common threads (maker pun intended) and will list them for you now, 8 things that keep entrepreneurs from unravelling: Coffee Let’s...