Behind the Brand RSS



Picture Your Brand

You know I love to tell the “behind the brand” story for growing businesses. I feel that it fosters the relationship an owner can develop with their customers, and does magical things for brand loyalty! People love seeing behind the scenes, humans are nosy #realitytv.....a CURIOUS bunch, and I know that as a consumer I love choosing to support other hard-working mompreneurs over big box stores, especially when they take the time to share a bit about their process and what life looks like for them. When I saw that Fresh Voice Media now offers a “Picture Your Brand” photography package, I was all over it! Not only have I been wanting to show my own amazing customers about my...

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Self-Doubt

I’ve found myself struggling yet again with something that drives me nuts. SELF-DOUBT. While this piece focuses on the self-doubt I deal with as an entrepreneur, it unfortunately creeps in to so many areas of our lives (don’t even get me started on motherhood!) Whether you are a friend, family member or customer of mine, I’m hoping you read this, as I’m revealing something about what goes on behind the scenes with Arrow It Forward that I think is important to share. When something is bothering me do I clam up? No, thank goodness….I talk. Talking things out helps to normalize icky feelings because we realize others are going through the EXACT SAME THING. These other people can be surprising...

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8 Things That Keep Entrepreneurs From Unravelling

And even if we DO unravel, I guarantee there is a maker out there that can gather up that yarn and knit it into a beanie or infinity scarf! Being an entrepreneur isn’t for everyone and many days leave you wondering why you are doing it in the first place...but it seems that once the entrepreneur bug bites, there’s no going back, I think it’s the control freak in our Type A personalities. After featuring many kickass women who decided THEY need to be CEO, whether with a part-time side hustle or a full-time rewarding career, I’ve uncovered some common threads (maker pun intended) and will list them for you now, 8 things that keep entrepreneurs from unravelling: Coffee Let’s...

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The Making of a Maker

In the past, I considered myself creative. I’m talking about the tangible, things you make with your hands and can stand back and admire. I excelled in art class in high school and made jewelry during those youthful years. I used to save up money to visit the local bead store in Kingston, the one with the purple door, and spend it ALL on beads, right down to the last penny (#generationofthepenny) Back then it was all about tiger tail wire and crimps (remember that fad?!) and hemp jewelry, obviously channelling my inner hippie...necklace with your name anyone?! I even sold my creations, evidence that my entrepreneurial spirit has always been deep within my heart. Then life got busy, my...

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Why do we love fall so?

As the leaves begin to change it has me pondering (yep, I ponder), why do we love fall so? The first leaf to hit the ground and there is a FLOOD of perfectly orchestrated plaid/boots/leggings/scarf/steaming pumpkin latte selfies circulating all social media platforms! Don’t get me wrong, I’m as excited about fall as the next girl (can I still call myself a girl??? or am I now a ma’am??....ugh, shudder), but it has me wondering WHY? Here’s what I’m thinking: we absolutely love summer, it’s alive and exciting and busy and FUN....but when September hits I think some of us may feel a sense of relief, an audible sigh, as in I CAN just sit in and binge series after...

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