Behind the Brand RSS



My Little Photography Co.

I love when I see a mom opening up her own business that is such an obvious and natural choice. That’s when you know there is true passion behind it and that it will have lasting power! Natural is the key word here. Sara Kench, the mama extraordinaire behind the new and already beloved My Little Photography Co., is always searching for that perfect natural light that best captures the crisp and sweet details of her beautiful clients!  Friends and family have benefited from her talents for years now…and snapping up all of the best and funniest moments of her FOUR growing girls has certainly given her LOTS of practice! Her dedication to documenting their childhood is enviable and it...

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Picture Your Brand

You know I love to tell the “behind the brand” story for growing businesses. I feel that it fosters the relationship an owner can develop with their customers, and does magical things for brand loyalty! People love seeing behind the scenes, humans are nosy #realitytv.....a CURIOUS bunch, and I know that as a consumer I love choosing to support other hard-working mompreneurs over big box stores, especially when they take the time to share a bit about their process and what life looks like for them. When I saw that Fresh Voice Media now offers a “Picture Your Brand” photography package, I was all over it! Not only have I been wanting to show my own amazing customers about my...

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Self-Doubt

I’ve found myself struggling yet again with something that drives me nuts. SELF-DOUBT. While this piece focuses on the self-doubt I deal with as an entrepreneur, it unfortunately creeps in to so many areas of our lives (don’t even get me started on motherhood!) Whether you are a friend, family member or customer of mine, I’m hoping you read this, as I’m revealing something about what goes on behind the scenes with Arrow It Forward that I think is important to share. When something is bothering me do I clam up? No, thank goodness….I talk. Talking things out helps to normalize icky feelings because we realize others are going through the EXACT SAME THING. These other people can be surprising...

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8 Things That Keep Entrepreneurs From Unravelling

And even if we DO unravel, I guarantee there is a maker out there that can gather up that yarn and knit it into a beanie or infinity scarf! Being an entrepreneur isn’t for everyone and many days leave you wondering why you are doing it in the first place...but it seems that once the entrepreneur bug bites, there’s no going back, I think it’s the control freak in our Type A personalities. After featuring many kickass women who decided THEY need to be CEO, whether with a part-time side hustle or a full-time rewarding career, I’ve uncovered some common threads (maker pun intended) and will list them for you now, 8 things that keep entrepreneurs from unravelling: Coffee Let’s...

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The Making of a Maker

In the past, I considered myself creative. I’m talking about the tangible, things you make with your hands and can stand back and admire. I excelled in art class in high school and made jewelry during those youthful years. I used to save up money to visit the local bead store in Kingston, the one with the purple door, and spend it ALL on beads, right down to the last penny (#generationofthepenny) Back then it was all about tiger tail wire and crimps (remember that fad?!) and hemp jewelry, obviously channelling my inner hippie...necklace with your name anyone?! I even sold my creations, evidence that my entrepreneurial spirit has always been deep within my heart. Then life got busy, my...

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